As a User Experience Design Lead, I oversaw the client Slickdeals a debt manager and financial service provider and their product needs from inception to completion.
I closely worked with stakeholders such as assest managers, investment developer, project managers, investor relations, structured products groups, product owners, designers, UI leads, backend engineering and executives to understand business goals and user needs. I set their UX strategies and aligned business goals and user needs.
Streamlined Deal Management: Design intuitive workflows and interfaces for deal management processes. Simplify the process of inputting and tracking deal-related information, managing documents, and collaborating with team members.
Clear Data Visualization: Present complex financial data in clear and meaningful visual formats such as charts, graphs, and tables. Use interactive visualizations that allow users to drill down into details and analyze data effectively.
initial Discovery and Research
We conducted a design thinking workshop by applying design thinking principles, Antares Capital can identify and address the needs of their clients by enhancing their internal services and processes, and foster a culture of continuous improvement and innovation.
Challenge: designing for all the user groups with vastly different tasks and personas
We wanted to see how is the existing UI is doing compared to other CRM clients at that time. We wanted to uncover potential problems, areas of improvement and learn about adoption and engagement.
Validating Product Users
A comprehensive list of users affected by new experience. The exhaustive list also included Fund Accounting, Marketing, Legal. These groups were added to the primary users later in the project which led us to parallel part phase 2 of the project.
From a comprehensive list of goals we asked users to prioritize and rank success and we then prioritized them as show on the left.
Focus was on project success and vision
What are the current pain points and what is working well for the users?
A comprehensive list of users affected by new experience
What bothers them?
What are they happy with?
Identify & prioritize key user group activities
Prioritize User Tasks for 4 primary groups
For the primary user group: Investor Development
find prospects and close new investors programs
maintain relation with active investors
develop new products
Review key user journey, interactions and touch points
User Journey for Investor Development
Ideate and Solution
What is the information architecture?
We conducted a card sort exercise to understand and organize content based on users mental model and
Based on the card sort exercise, we quick sitemap. Due to time and budget challenges we couldn't perform a tree test. We could only validate the IA during usability testing.
Since this journey had various touchpoints with other product users and cross-functional effort, we wanted to create a end to end blueprint for all user groups
Low fidelity representations of how each user is involved based on the service blueprint.
We conducted moderated usability testing to validate our understanding and overall we got good feedback and the designs were revised and approved based on the feedback. The usability testing and its report cannot be produced at this time.